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Journal ArticleOpen Access

The Impact of Green Entrepreneurship on Social Change and Factors Influencing AMO Theory

Author Affiliations
Daffodil International University, University of Kuala Lumpur, Foundation for Polish Science, Ivano-Frankivsk National Technical University of Oil and Gas, ...
Published InSystems
Year2022
Citations72

Abstract

This study analyses the importance of the entrepreneurial intention of university students to promote social change by green entrepreneurship in regard to the three most vibrant components of AMO (Ability, Motivation, and Opportunity) theory, developed by the partial least square structural equation model (PLS-SEM). The entrepreneurial intention among students is identified via a deductive approach and this approach is developed using a PLS-SEM. The literature exploited and the methodology used comprise a full exploratory analysis technique to collect empirical data to find the predictor variables that influence the promotion of social changes connected to the mediating variable of green entrepreneurship. The survey data were collected from a total of 302 respondents through survey questionnaires from the students. The data were…
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