Back to Search
Journal ArticleOpen Access

Predicting Adoption Intention of Artificial Intelligence ChatGPT

Author Affiliations
American International University-Bangladesh, Naresuan University Hospital
Published InAIUB Journal of Science and Engineering (AJSE)
Year2023
Citations68

Abstract

This study focuses on predicting the adoption intention of ChatGPT among Professionals in Bangladesh. ChatGPT, powered by natural language processing and artificial intelligence, has the potential to revolutionize communication and enhance productivity in professional settings. The Unified Theory of Acceptance and Use of Technology (UTAUT) is used as a theoretical framework to examine the variables that affect the adoption intention of ChatGPT. The study aims to understand the impact of attitude towards AI, performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, trust, behavioral intention to use, and actual use of ChatGPT among Professionals in Bangladesh. The research questions explore the relationships between these variables. The objectives of the study are to examine the relationship between attitude towards AI…
View at Publisher

BORR does not host full-text PDFs. The button above takes you to the original publisher.