Harnessing Participatory Formative Research to Inform Women’s Preferences on Multiple Micronutrient Supplement (MMS) Design Considerations Across Four Country Contexts

To determine universally acceptable MMS box design inputs including preferred color scheme, logo, and slogan options to include in demonstration projects across four countries. Design: This multi-phased, formative study was conducted between Oct. 2020 - Feb. 2021 in Burkina Faso, Bangladesh, Tanzania, and Madagascar. It was designed using a social marketing framework and employed Rapid Assessment Procedures (RAP). Data collection methods and sampling: Qualitative methods were used to inform MMS product design and promotional strategies, including 40 participatory workshops and 32 focus group discussions with pregnant women across four countries. In Burkina Faso, a survey was administered to pregnant women (n = 30) for further triangulation. During data collection, several mock MMS box designs, with design options based on local…