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Journal ArticleOpen Access

Availability and price distribution of three popular brand variants

Author Affiliations
Johns Hopkins University
Published InTobacco Induced Diseases
Year2018

Abstract

Background Price is an important determinant of demand for tobacco products, with price increases being a highly effective tobacco control measure. This study investigates the availability and purchase prices of three brand variants within each of nine countries to better understand the distribution and pricing strategies of tobacco companies. Methods In 2015-16, three brand variants were systematically purchased in nine low- and middle-income countries (Bangladesh, Brazil, China, India, Indonesia, Philippines, Russia, Thailand, Vietnam). The brand variants included a popular national and international variant in each country, and Marlboro Reds in all countries. Brand variants were selected by combining information from Euromonitor, Global Adult Tobacco Surveys, and in-country partners. In each country, a brand variant purchase was attempted from one vendor…
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