Harnessing Big Data Analytics to Drive Supply Chain Advantage and Innovation: The Moderating Role of Green Supply Chain Management Perspective

Abstract This research intends to analyze the impact of big data analytics capability (BDAC) toward supply chain innovation (SCI) and competitive advantage (CA) where green supply chain management (GSCM) performs the moderating role. A theoretical model was created, and hypotheses were formulated to investigate the links between these variables. Data collection was carried out through a survey of supply chain managers in manufacturing plants in Bangladesh. Total 341 valid responses were collected and analyzed with the method of partial least squares structural equation modeling (PLS-SEM) in WarpPLS. The findings of the study offer insights into how business can use BDAC to achieve SCI and CA. The results indicate that BDAC has a potential impact regarding a firm’s ability to enhance…