Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image

Purpose The purpose of this paper is to investigate the relationship between consumption values (CV), destination cues (DC), nostalgia and attitude in the selection of destination for educational tourism, and the mediating effect of destination image (DI). Design/methodology/approach The research applied descriptive statistics, confirmatory factor analysis (CFA) and structural equation modelling techniques. The study tested the reliability and validity of the measurement model through CFA, Cronbach’s α and inter-correlation analyses. This research applied the structural equation model to examine the relationship between the research variables using 250 foreign students. Findings The results of data analysis support the stated hypotheses. All the direct relationships were significant and positive. However, DI found a partial mediating role among the relationships. Theoretical and practical…