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Sustainable Entrepreneurship

Author Affiliations
North South University
Published InAdvances in business strategy and competitive advantage book series
Year2024

Abstract

This article explores the role of sustainable entrepreneurship in emerging economies, showing how sustainable practices drive economic growth while addressing social and environmental challenges. It discusses sustainability and the UN's Sustainable Development Goals (SDGs), which guide entrepreneurs in aligning their businesses with global targets. Highlighting both challenges and opportunities, the article pushes entrepreneurs towards innovative, eco-friendly business models. Through case studies, it demonstrates how sustainable entrepreneurship alleviates poverty, unemployment, and environmental degradation, leveraging local knowledge for long-term solutions. Addressing challenges like finance access and infrastructure limitations, the article suggests regulatory reforms, incentives, and better ESG rating systems to foster sustainable entrepreneurship. Ultimately, it calls for support from policymakers, investors, and entrepreneurs to scale sustainable practices and position emerging economies as…
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