Factors Determining Consumer Preferences for Pangas and Tilapia Fish in Bangladesh: Consumers’ Perception and Consumption Habit Perspective

The study was conducted to identify the factors influencing consumer preferences and consumption of pangas and tilapia fish in Bangladesh. A total of 150 respondents were interviewed following random sampling technique from three upazilas of Mymensingh district. Data were analyzed with a combination of descriptive statistics and mathematical and statistical techniques. A majority of the consumers purchased pangas and tilapia fish 1–5 times a month. Consumers of medium income level bought the highest amount of pangas and tilapia fish per month. The study revealed that consumers’ expenditure on pangas and tilapia increased by 6.7% with an increase in their income by 10%. The major reasons behind consumer preference for pangas and tilapia fish included cheaper price compared to other fish,…