Journal ArticleOpen Access
The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
Author Affiliations
Huazhong University of Science and Technology, Bangladesh University of Textiles, South Eastern University of Sri Lanka
Published InCogent Business & Management
Year2020
Citations246
Abstract
This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green entrepreneurial orientation and sustainable firm performance and also explores whether market orientation plays a mediating role in the relationship between GEO and GSCM practices. The data collected from 246 Bangladeshi textile manufacturing firms were analyzed using the structural equation modeling with partial least square techniques, typifying that exploratory and quantitative research. The results revealed that GEO has a significant positive influence on MO and GSCM practices, which ultimately positively effects on all the three dimensions (economic, environmental, and social) of…
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