References

Citation (2016), "References", Andaleeb, S.S. and Hasan, K. (Ed.) Strategic Marketing Management in Asia, Emerald Group Publishing Limited, Bingley, pp. 527-552. https://doi.org/10.1108/978-1-78635-746-520161020 Publisher: Emerald Group Publishing Limited Copyright © 2017 Emerald Group Publishing Limited Chapter 1: Evolution of Marketing as a Discipline 1 Sheth Jagadish, N. , & Gardner David, M. (1982). History of marketing thought: An update. Faculty Working Paper No. 857. University of Illinois at Urbana Champaign. 2 Bartels, R. (1988). The history of marketing thought (3rd ed.). Worthington, OH: Publishing Horizons. 3 Jones, D. G. B. (1994). Biography and the history of marketing thought: Henry Charles Taylor and Edward David Jones. In R. A. Fullerton (Ed.), Explorations in the history of marketing. Greenwich, CT: JAI Press. 4…