Agile Methodologies in Technology Strategy Fusion Implementation

Technology Strategy (TechStrat) Fusion aligns technology investments with core business objectives, positioning technology as a strategic asset in the digital revolution. This approach merges TechStrat with Business Strategy, which often operates under separate frameworks for embracing technology and achieving significant business goals. Its inherent complexity demands flexibility for effective implementation. This paper examines whether Agile methodologies offer a successful pathway for delivering iterative and user-centric solutions. Agile principles, including feedback loops, address the challenges of TechStrat Fusion, enabling organisations to manage technology adoption complexities and deliver value rapidly. This study presents two distinct case studies – one from the financial services sector and the other from the manufacturing industry – ­demonstrating how Agile methodologies and the Design Science Research (DSR)…