A Location Based Advertisement scheme using OpenStreetMap

Location Based Advertisement (LBA) has become today's most personal and direct marketing channel that provides customers more relevant information, personalized message, targeted offer about products and allows marketers to reach a specific target audience by creating campaigns. Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location based services (LBS) to provide location-specific advertisements on consumer's devices. With the help of LBA, it is possible to target population at the right place and the right time. By taking advantage of a consumer's real world position, location based advertising delivers relevant ads for products and services. In this paper the features and usability of the application, “Location Based Intelligent Advertisement using OpenStreetMap” are explained and how…