International perceptions of animals and the importance of their welfare

Our perceptions shape our intentions, our motivations, our behavior, and in doing so, our reality. In this age of the Anthropocene, our perceptions also impact the lives and welfare of other animals. One of the key principles associated with the success of international animal welfare initiatives is an understanding of local audiences and contexts. Additionally, culture by country has been demonstrated to be a significant determinant of attitudes to animals and their welfare. Within this study, we surveyed 4,291 members of the general public on their perceptions of animals and animal welfare across 14 geographically and culturally diverse countries; Australia, Bangladesh, Brazil, Chile, China, India, Malaysia, Nigeria, Pakistan, Philippines, Sudan, Thailand, United Kingdom and United States. For many countries included…