Journal ArticleUnknown
A pragmatic model of student satisfaction: a viewpoint of private higher education
Authors
Author Affiliations
United International University, Northern University of Malaysia
Published InQuality Assurance in Education
Year2019
Citations94
Abstract
Purpose The purpose of this paper is to investigate the relationship between service quality, program quality, institutional image and student satisfaction in the context of higher education. Additionally, the study attempts to describe the mediating impact of institutional image between service quality, program quality and student satisfaction. Design/methodology/approach The structural equation modeling was used to analyze the influence of mediating variable and hypotheses testing. The population of this study was fourth-year business students of nine “grade one” private universities in Bangladesh. Data ( n = 310) were gathered from students pursuing studies at different private universities in Bangladesh. Findings The findings of this study revealed that image occupied full mediation role between service quality and student satisfaction. Furthermore, it also…
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Fields & Keywords
Social SciencesBusiness, Management and AccountingOrganizational Behavior and Human Resource ManagementCustomer Service Quality and LoyaltyCorporate Identity and ReputationJob Satisfaction and Organizational BehaviorMarketingMedical educationSocial psychologyEconomic growthSocial scienceStatisticsDemographyEpistemologyArchaeology