Journal ArticleOpen Access
Entertainment-Education to Promote Safe Motherhood: In the Context of Bangladesh/EDUCATION DIVERTISSANTE POUR PROMOUVOIR LA SECURITE MATERNELLE : DANS LE CONTEXTE DU BANGLADESH
Authors
Published InCanadian social science
Year2008
Abstract
Abstract: We are now in the era of technological miracles, including in the field of communication. Satellite television brings us news and information across national boundaries. The media have a strong influence of people's knowledge, attitudes, and practices. The power of media can be used very effectively to make people healthier. Systematic communication strategies can improve health behavior. Communication shapes how people conduct their daily lives, even their sexual behavior. Mass media techniques that combine entertainment with health education are particularly effective in producing behavior changes. The entertainment education approach are based on assumption that the power of mainstream popular culture is great enough to generate models for over all social behavior. This article is attempt to analyze that how…
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