The New Face of Development: The Bottom of the Pyramid Entrepreneurs

In recent years, ‘bottom of the pyramid’ (BoP) initiatives – from Grameen Phone Ladies and Solar Sister, to Women First and Living Goods – have captured increasing attention, not only in corporate boardrooms where the desire for untapped revenue streams looms large, but also in the arenas of development policy and practice, where entrepreneurship is celebrated as a way to repurpose ‘informal’ and/or ‘subsistence’ workers through new forms of private sector engagement. Based on fieldwork with BoP schemes in Bangladesh and South Africa, and cases drawn from other regions, this paper explores how development is outsourced through the figure of the BoP entrepreneur, the ‘poor’ woman who travels door‐to‐door delivering a range of branded manufactured goods across the ‘retail black…