Swot Analysis and Strategies to Develop Sustainable Tourism in Bangladesh

Bangladesh is a small country with enormous natural beauty and cultural attractions. These gorgeous natural and cultural traits make this country as one of the important tourist destinations in the world but, this potentiality has been overlooked. The tourism industry is facing several challenges, and development efforts of this industry are not sustainable. This paper maps out a way to sustainable growth of the tourism industry in Bangladesh using the SWOT (strengths, weaknesses, opportunities and threats) model and a derived matrix out of it. The data used for this study were derived from multiple sources, including literature review and interviews with professionals. To analyze strategic factors of the tourism industry in the country, internal strengths and weaknesses as well as…