A Behavioral Study on Investment Diversification and Risk Perception: Evidence from Salaried Professionals in Bengaluru’s Manufacturing Industry.

This study explores the investment behavior and risk-taking tendencies of salaried employees working in the manufacturing sector, with particular reference to Bengaluru. The city’s well-established industrial zones, including Peenya Industrial Area, Bommasandra Industrial Area, and Aerospace Park, create a distinctive economic setting where stable employment conditions and predictable income patterns shape financial choices differently from those observed in service-oriented sectors. The main objective of the research is to examine how demographic factors such as age, income, and level of financial awareness influence individuals’ willingness to take investment-related risks. A descriptive research approach was adopted, and primary data were collected from 200 respondents using a structured questionnaire based on a Likert scale. The analysis is guided by the Theory of Planned…