<i>ALLANBLACKIA</i>, A NEW TREE CROP IN AFRICA FOR THE GLOBAL FOOD INDUSTRY: MARKET DEVELOPMENT, SMALLHOLDER CULTIVATION AND BIODIVERSITY MANAGEMENT

ABSTRACT The seeds of Allanblackia trees produce edible oil with significant global market potential. Consequently, a private-public partnership involving Unilever and known as ‘Novella Africa’ is engaged in the development of Allanblackia as a new crop in a number of African countries. The purpose of this partnership is to build a profitable and sustainable initiative for harvest, marketing and cultivation. Rural communities are directly involved and a participatory approach to domestication is being followed to maximise farmers' livelihood benefits. This is the first time a multinational company has partnered in such an approach, and the initiative represents an example for the domestication of other new tree crops. Investing in good communication between partners is considered to be essential to success…