Launching new ventures: an entrepreneurial approach

Note: All chapters include Learning Objectives, a New Venture Checklist, Issues to Consider, Experiencing Entrepreneurship, and Relevant Case Studies. I. Entrepreneurial Opportunity 1. Understanding Entrepreneurship Profile 1.1 David Can Still Beat Goliath The Promise of Entrepreneurship The Nature of Entrepreneurial Start-ups Socially Responsible Entrepreneurship: Salesforce.com's Culture Is About Philanthropy A Brief History of the Entrepreneurial Revolution Entrepreneurial Trends Looking Ahead: The Organization of the Book 2. Preparing for the Entrepreneurial Journey Profile 2.1 From Professor to Entrepreneur Saying Goodbye to Stereotypes Pathways to Entrepreneurship Socially Responsible Entrepreneurship: CyberAngels Protecting Cyberspace Entrepreneurship as a Career Path: Challenges and Opportunities Preparing to Become an Entrepreneur Global Insights: When New Businesses Go Global 3. Recognizing and Creating Opportunity Profile 3.1 A Genius Inventor…