Global Research Landscape of Artificial Intelligence in Marketing: A Bibliometric and Network Analysis

The present research is a mapping of the global Artificial intelligence (AI) research in the marketing field, focusing on the trend of publications, intellectual organization, development of the themes, and the structure of collaborations. It is intended to give a more detailed, evidence-based review of the scholarly input, new trends, and knowledge dissemination aspects in the field. The bibliometry method was used based on the articles indexed in Scopus and published during 20102026. The dataset was narrowed down to inclusion criteria such as AI, digital marketing and similar keywords. Some of the analyses encompassed performance measures, co-citation mapping, key word co-occurrence and collaboration networks. Visualization and structural analysis of scholarly outputs were done with the help of such tools as…