Journal ArticleOpen Access
Language Preferences on Websites and in Google Searches for Human Health and Food Information
Authors
Author Affiliations
University of Toronto, University of Guelph, Google (United States)
Published InJournal of Medical Internet Research
Year2007
Citations49
Abstract
BACKGROUND: While it is known that the majority of pages on the World Wide Web are in English, little is known about the preferred language of users searching for health information online. OBJECTIVES: (1) To help global and domestic publishers, for example health and food agencies, to determine the need for translation of online information from English into local languages. (2) To help these agencies determine which language(s) they should select when publishing information online in target nations and for target subpopulations within nations. METHODS: To estimate the percentage of Web publishers that translate their health and food websites, we measured the frequency at which domain names retrieved by Google overlap for language translations of the same health-related search term.…
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