Journal ArticleOpen Access
Sustainable Corporate Entrepreneurship of Publicly Traded Commercial Banks: A Developing Country Perspective
Authors
Author Affiliations
Bangladesh University of Engineering and Technology, University of Rajshahi, Rajshahi University of Engineering and Technology
Published InJournal of International Business and Management
Year2021
Citations2
Abstract
This paper aims to create empirical support about Creating Shared Value (CSV) notion developed by Porter, M.E. and Kramer, M.R. (2011). To accomplish the aim, the study has developed a set of decision rules to recognize banking products or services that can be characterized as Sustainable Corporate Entrepreneurship (SCE). This has been done by reviewing the literature of SCE, CSR, and CSV in the domain. Hereafter, it has made content analysis of annual reports of randomly selected banking corporations in light of the decision rules developed earlier. The purpose is to explain if CSV notion can be used as credible evidence of current SCE practices in the context of developing country like Bangladesh. To attain this purpose, the study has…
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