Journal ArticleUnknown
Using Mobile Food Delivery Applications during COVID-19 Pandemic: An Extended Model of Planned Behavior
Authors
Author Affiliations
Gopalganj Science and Technology University, University of Dhaka, Emporia State University
Published InJournal of Food Products Marketing
Year2021
Citations141
Abstract
The purpose of this study was to identify the factors influencing consumers' behavioral and continuance intention to use mobile food delivery applications (MFDAs) during COVID-19 pandemic. Based on the theory of Planned Behavior, we examined the impact of social isolation, food safety, delivery hygiene, subjective norms, dining attitudes, and behavioral control on behavioral and continuous intention to use MFDAs. Data were collected from 432 users and analyzed using Structured Equation Modeling. The results showed that delivery hygiene, subjective norms, attitudes, and behavioral control were related to both behavioral and continuance intention to use MFDAs, whereas perceived food safety was related to behavioral intention and social isolation was related to continuance intention. Moreover, behavioral intention mediated the impact of perceived food…
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