References

Citation (2016), "References", Gravili, G. and Fait, M. (Ed.) Social Recruitment in HRM (The Changing Context of Managing People), Emerald Group Publishing Limited, Bingley, pp. 199-232. https://doi.org/10.1108/978-1-78635-696-320161010 Publisher: Emerald Group Publishing Limited Copyright © 2017 Emerald Group Publishing Limited Aaker (1991) Aaker, D. A. (1991). Managing brand equity. In Capitalizing on the value of a brand name. New York, NY: The Free Press. Aaker (1996) Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102–120. Absar & Mahmood (2011) Absar, M. M. N. , & Mahmood, M. (2011). New HRM practices in the public and private sector industrial enterprises of Bangladesh: A comparative assessment. International Review of Business Research Papers, 7(2), 118–136. Ackerman (1997)…