Do food delivery apps influence food waste generation? A stimulus-organism-behavior-consequence (SOBC) exploration

Purpose Food waste in the hospitality sector has emerged as a global concern. Various technology-driven online food services such as the food delivery apps (FDA) contribute to hospitality food waste. FDA users might behave irresponsibly by ordering more foods than required which may lead to food waste generation. To date, limited studies have been attempted to understand how consumers’ over-ordering behavior through FDA result in hospitality food waste. Design/methodology/approach The authors used partial least squares structural equation modeling (PLS-SEM) to analyze survey data from 248 FDA users. Findings The results indicated that perceived convenience and trust positively influence consumers' attitude toward FDA, which in turn promotes over-ordering behavior. Interestingly, the anticipated positive relationship between price advantage and attitude toward FDA…