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Journal ArticleOpen Access

Impact of innovativeness, risk-taking, and proactiveness on export performance in a developing country: evidence of qualitative study

Author Affiliations
University of Malaya, International University of Business Agriculture and Technology, National University of Malaysia
Published InRAUSP Management Journal
Year2022
Citations40

Abstract

Purpose This study aims to explain the effect of entrepreneurial orientation (EO) dimensions on firms’ export performance. The study has considered three dimensions of EO: innovativeness, proactiveness and risk-taking. Export performance has been measured through multifaceted determinants: financial, strategic and satisfaction levels of exporting firms. Design/methodology/approach To explain the association between such determinants, qualitative face-to-face, in-depth interviews were conducted with the respondents from the apparel manufacturing companies of Bangladesh. The study has also applied a content analysis technique to explore and triangulate the descriptions of EO dimensions on performance. Findings The research results reveal that EO has a meaningful explanation of export performance from the lived experience of the respondents. The study has also found frequent explanations and indicators about…
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