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16+ results
Field: Advertising

Social media marketing: Comparative effect of advertisement sources

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Mahmud Akhter Shareef, Bhasker Mukerji, Yogesh K. Dwivedi, Nripendra P. Rana et al.

Journal: Journal of Retailing and Consumer ServicesYear: 2017
Citations: 570

This study was conducted to conceptualise advertising value and consumer attitudes towards advertisements. The research was developed to reveal the effect of the source of advertisements on credibility perception through the theoretical framework of Ducoffe's (1995) advertising value model. The rese...

Social SciencesSociology and Political ScienceDigital Marketing and Social MediaOpen Access
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Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study

Verified

Afrina Yasmin, Sadia Tasneem, Kaniz Fatema

Journal: THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATIONYear: 2015Citations: 435

Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to inter...

Health SciencesHealth ProfessionsGeneral Health ProfessionsOpen Access
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The Manufacture of News: Social Problems, Deviance, and the Mass Media

Verified

Oliver Boyd‐Barrett

Journal: SociologyYear: 1974Citations: 406
Social SciencesCommunicationMedia Studies and Communication
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Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

Verified

Md. Nekmahmud, Mária Fekete‐Farkas

Journal: SustainabilityYear: 2020Citations: 328

Consumers are paying close attention to green products to reduce the environmental impact on health issues. As the scope of this research, this current study focuses on determining consumers’ purchase decisions regarding green products using a survey conducted in a fast-growing developing country. T...

Social SciencesBusiness, Management and AccountingMarketingOpen Access
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Hungry for tobacco: an analysis of the economic impact of tobacco consumption on the poor in Bangladesh

Verified

Debra Efroymson, Saifuddin Ahmed, Joy Townsend, Syed Mahbubul Alam et al.

Journal: Tobacco ControlYear: 2001Citations: 269

OBJECTIVE: To investigate the extent of tobacco expenditures in Bangladesh and to compare those costs with potential investment in food and other essential items. DESIGN: Review of available statistics and calculations based thereon. RESULTS: Expenditure on tobacco, particularly cigarettes, represen...

Health SciencesMedicinePhysiologyOpen Access
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Handbook of the birds of India and Pakistan together with those of Bangladesh, Nepal, Bhutan and Sri Lanka

Verified

Sálim Ali, Sidney Dillon Ripley, John Henry Dick

Year: 1978Citations: 268

1200 species of birds, in 20 orders and numerous families, are known in the Indian subcontinent. This handbook describes their distribution, habits, breeding biology, diet, voice, and other features. Over 100 plates and systematic keys in the text help with identification. Maps show the distribution...

Physical SciencesEnvironmental ScienceEcology
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Internal Control Quality and Audit Pricing under the Sarbanes-Oxley Act

Verified

Rani Hoitash, Udi Hoitash, Jean C. Bedard

Journal: Auditing A Journal of Practice & TheoryYear: 2008Citations: 267

This paper extends prior research on audit risk adjustment by examining the association of audit pricing with problems in internal control over financial reporting, disclosed under Sections 404 and 302 of the Sarbanes-Oxley Act [SOX]. While studies of auditors' responses to internal control risk pro...

Social SciencesBusiness, Management and AccountingAccounting
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Effect of consumption values on customers’ green purchase intention: a mediating role of green trust

Verified

Sanjida Amin, Md Touhiduzzaman Tarun

Journal: Social Responsibility JournalYear: 2020Citations: 241

Purpose The purpose of this paper is to explore the effect of consumption values (such as functional value, emotional value and social value) on purchase intention of customers’ regarding green products and to examine the influence of green trust as a mediator. Design/methodology/approach Cross-sect...

Social SciencesBusiness, Management and AccountingMarketing
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Consumer buying behavior towards online shopping: An empirical study on Dhaka city, Bangladesh

Verified

Mohammad Anisur Rahman, Md. Aminul Islam, Bushra Humyra Esha, Nahida Sultana et al.

Journal: Cogent Business & ManagementYear: 2018Citations: 234

The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. Due to this blessing, online shopping has emerged which influenced the lives of ordinary citizens. Online shopping has also been started in Bangladesh, but consumers are not much...

Social SciencesDecision SciencesInformation Systems and ManagementOpen Access
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Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country

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Erdener Kaynak, Orsay Kucukemiroglu, Akmal S. Hyder

Journal: European Journal of MarketingYear: 2000Citations: 231

In recent years, consumers worldwide have been having increased access to a wide variety of products and services from other countries. Furthermore, with advances in satellite communication, travel, television outreach and Internet access as well as increased education, consumers all over the world ...

Social SciencesBusiness, Management and AccountingMarketing
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Zero waste approach towards a sustainable waste management

Verified

A. K. Awasthi, Venkata Ravi Sankar Cheela, Idiano D’Adamo, Eleni Iacovidou et al.

Journal: Resources Environment and SustainabilityYear: 2021Citations: 223

On 30 June 2020, young scholars presented & discussed their work in a virtual forum, as a special session organized by The 15th International Conference on Waste Management and Technology (June 28–30), 2020 Beijing China. The forum convened researchers and attendees approaching innovative aspects of...

Physical SciencesEnvironmental ScienceIndustrial and Manufacturing EngineeringOpen Access
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Accelerating circular economy solutions to achieve the 2030 agenda for sustainable development goals

Verified

Anupam Khajuria, Vella A. Atienza, Suchana Chavanich, Wilts Henning et al.

Journal: Circular EconomyYear: 2022Citations: 221

Circular economy seems a vital enabler for sustainable use of natural resources which is also important for achieving the 2030 agenda for sustainable development goals. Therefore, a special session addressing issues of “sustainable solutions and remarkable practices in circular economy focusing mate...

Physical SciencesEnvironmental SciencePollutionOpen Access
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The Impact of Social Media on the Mental Health of Adolescents and Young Adults: A Systematic Review

Verified

Abderrahman M Khalaf, Abdullah A Alubied, Ahmed Khalaf, Abdallah A Rifaey

Journal: CureusYear: 2023Citations: 217

Adolescents increasingly find it difficult to picture their lives without social media. Practitioners need to be able to assess risk, and social media may be a new component to consider. Although there is limited empirical evidence to support the claim, the perception of the link between social medi...

Social SciencesEducationChild Development and Digital TechnologyOpen Access
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Mass media exposure and maternal healthcare utilization in South Asia

Verified

Kaniz Fatema, Joseph T. Lariscy

Journal: SSM - Population HealthYear: 2020Citations: 214

Maternal mortality remains a major population health problem in the developing world due in part to inadequate healthcare before, during, and after childbirth. Mass media has the potential to disseminate information about maternal healthcare that can improve well-being for mothers and infants, parti...

Health SciencesMedicinePediatrics, Perinatology and Child HealthOpen Access
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The image of women in network TV commercials

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Joseph R. Dominick, Gail E. Rauch

Journal: Journal of BroadcastingYear: 1972Citations: 208

That women are still stereotyped despite the continuing activism of the women's liberation movement is clearly demonstrated in the following study of a sample of early 1971 network TV ads. Focusing on the advertising viewed in millions of homes during prime‐time, the authors conclude that women are ...

Social SciencesGender StudiesMedia, Gender, and Advertising
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