Mohammad Faruk, Mahfuzur Rahman, Shahedul Hasan
Nowadays, a large number of customers are spending their time on social and digital media for a variety of purposes ranging from information searching to the final purchase of products. Responding to this shift, marketers are spending a significant part of the advertising budget on digital marketing...
Farzana Riva, Σόλων Μαγρίζος, Mohammad Rabiul Basher Rubel, Ioannis Rizomyliotis
Abstract Adopting green practices does not always guarantee customer retention and loyalty. Employing the theoretical lens of cue utilization theory, we conceptualize green perceived quality as sending internal and external cues which help consumers form judgments about product quality and perceived...
Surajit Bag, Gautam Srivastava, Mamoon Al Bashir, Sushma Kumari et al.
Purpose The first research objective is to understand the role of digital [artificial intelligence (AI)] technologies on user engagement and conversion that has resulted in high online activities and increased online sales in current times in India. In addition, combined with changes such as social ...
Ahasanul Haque, Abdullah Sarwar, Farzana Yasmin, Arun Kumar Tarofder et al.
Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers ...
Md. Sazedur Rahman, Zohra S Lassi, Sheikh Mohammed Shariful Islam
<h3>Objective</h3> To examine the cross-sectional association between illicit sales of tobacco to minors, Washington DC tobacco outlet advertising practices, retail store type, the demographic make-up of the area surrounding each outlet, and the proximity of each outlet to high schools, recreational...
Robert E. Black, Carl E. Taylor, Shobha Arole, Abhay Bang et al.
BACKGROUND: The contributions that community-based primary health care (CBPHC) and engaging with communities as valued partners can make to the improvement of maternal, neonatal and child health (MNCH) is not widely appreciated. This unfortunate reality is one of the reasons why so few priority coun...
Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright et al.
The main objective of this study is to develop the scale items of consumers’ attitudes toward Facebook advertisements and to theorize consumers’ attitudinal behaviour. To undertake this study, a research assistant was appointed, who is also an active member of Facebook, to introduce a message about ...
Muhammad Sabbir Rahman, Surajit Bag, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah et al.
Selim Ahmed, Ahmed Al Asheq, Ezaz Ahmed, Ujjal Yaman Chowdhury et al.
Purpose The purpose of this study is to determine how consumers perceive restaurant service in Bangladesh. The goal of this study is to determine the impact of perceived service quality and price fairness on consumer satisfaction and loyalty toward restaurant services. Design/methodology/approach Th...
Abdullah All Tanvir, Ehesas Mia Mahir, Saima Akhter, Mohammad Rezwanul Huq
Social media interaction especially the news spreading around the network is a great source of information nowadays. From one's perspective, its negligible exertion, straightforward access, and quick dispersing of information that lead people to look out and eat up news from internet-based life. Twi...
George Balabanis, Nina Reynolds
The study examines how different consumers evaluate online shopping sites set upby bricks-and-mortar retailers. In particular, it examines how differences in consumers' informationprocessing abilities and motivation as well as in their predispositionstowards a site's material affect their attitudes ...
Radhika Parameswaran, Kavitha Cardoza
The recent commercial boom in women's skin-lightening or “fairness” cosmetics in India is part of the larger context of escalating lifestyle consumerism in Asia's emerging market nations. This monograph examines the cultural politics of gender, nation, beauty and skin color in the persuasive narrati...
Md. Uzir Hossain Uzir, Ishraq Jerin, Hussam Al Halbusi, Abu Bakar Abdul Hamid et al.
Customer is considered as the king in the world of business. The issue of customer satisfaction in electronics home appliances has received greater attention from academics and practitioners. In other words, customer satisfaction is a vital consideration in marketing. With the development of technol...
Sook Fern Yeo, Cheng Ling Tan, Ajay Kumar, Kim Hua Tan et al.
Gehad Mohamed Tawfik, Hoang Thi Nam Giang, Sherief Ghozy, Ahmed Altibi et al.
BACKGROUND: Although protocol registration of systematic reviews/meta-analysis (SR/MA) is still not mandatory, it is highly recommended that authors publish their SR/MA protocols prior to submitting their manuscripts for publication as recommended by the Cochrane guidelines for conducting SR/MAs. ou...