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Field: Advertising

COVID-19-Related Social Media Fake News in India

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Md. Sayeed Al-Zaman

Journal: Journalism and MediaYear: 2021Citations: 98

COVID-19-related online fake news poses a threat to Indian public health. In response, this study seeks to understand the five important features of COVID-19-related social media fake news by analyzing 125 Indian fake news. The analysis produces five major findings based on five research questions. ...

Social SciencesSociology and Political ScienceMisinformation and Its ImpactsOpen Access
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Village Women of Bangladesh: Prospects for Change

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Asmaa Abdullah, Sondra Zeidenstein

Journal: Studies in Family PlanningYear: 1982Citations: 98

Description of how rural women in Bangladesh villages are being integrated into the development process in order to achieve rural development goals. The 1st section describes relevant aspects of the lives of rural women as they perceive them and focuses on how these women determine their priorities ...

Social SciencesSociology and Political ScienceSocial and Economic Development in India
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Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets

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Chinnasamy Agamudainambhi Malarvizhi, Abdullah Al Mamun, Sreenivasan Jayashree, Farzana Naznen et al.

Journal: HeliyonYear: 2022Citations: 96

In order to sustain business operations during the COVID-19 pandemic, nearly all industries have to adopt online technology and social media marketing activities (SMMAs). Globally, portable tech gadgets are rapidly expanding, but empirical studies on SMMAs in relation to portable tech gadgets in Mal...

Social SciencesSociology and Political ScienceDigital Marketing and Social MediaOpen Access
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Media and education play a tremendous role in mounting AIDS awareness among married couples in Bangladesh

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Mohammad Shafiqur Rahman, Mohammad Lutfor Rahman

Journal: AIDS Research and TherapyYear: 2007Citations: 93

BACKGROUND: To quarantine the spreading possibility of HIV virus to general population boosting public awareness is must. But the proper awareness level is substantially low in Bangladesh. This paper aims to identify the factors associated with the awareness regarding HIV/AIDS through a bivariate an...

Health SciencesHealth ProfessionsGeneral Health ProfessionsOpen Access
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Modeling customer satisfaction and revisit intention in Bangladeshi dining restaurants

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Mahafuz Mannan, N. M. Shafiul Kabir Chowdhury, Priodorshine Sarker, Riasat Muhammad Amir

Journal: Journal of Modelling in ManagementYear: 2019Citations: 91

Purpose The purpose of this study is to provide an insight into the crucial antecedents of customer satisfaction and revisit intention in the context of dining restaurants in a holistic approach, taking Bangladesh as a unit of analysis. Design/methodology/approach The research design was cross-secti...

Social SciencesBusiness, Management and AccountingOrganizational Behavior and Human Resource Management
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Determining factors of tourists’ loyalty to beach tourism destinations: a structural model

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Md. Kamrul Hasan, Shamsul Kamariah Abdullah, Tek Yew Lew, Md. Faridul Islam

Journal: Asia Pacific Journal of Marketing and LogisticsYear: 2019Citations: 91

Purpose The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the quality-value-satisfaction-loyalty paradigm in the context of beach tourism. Design/methodology/approach A personal-administered survey was con...

Social SciencesSociology and Political ScienceDiverse Aspects of Tourism Research
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Grameen Telecom’s Village Phone Programme in Rural Bangladesh: a Multi-Media Case Study Final Report

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Don Richardson, Ricardo Ramírez, M. Nurul Haq, Ayesha Akther et al.

Year: 2000Citations: 91
Social SciencesEconomics, Econometrics and FinanceEconomics and Econometrics
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Doing the Traditional Media Sidestep: Comparing the Effects of the Internet and Other Nontraditional Media with Traditional Media in the 1996 Presidential Campaign

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Thomas J. Johnson, Mahmoud A. M. Braima, Jayanthi Sothirajah

Journal: Journalism & Mass Communication QuarterlyYear: 1999Citations: 89

This study examined the extent to which heavy users of the Internet and other nontraditional media differ from heavy users of traditional media in their knowledge of the issue stances of Bill Clinton and Bob Dole as well as their images of the two candidates. Nontraditional media had little influenc...

Social SciencesCommunicationSocial Media and Politics
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Factors Affecting Consumers’ Internet Shopping Behavior During the COVID-19 Pandemic: Evidence From Bangladesh

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Meher Neger, Burhan Uddin

Journal: Chinese Business ReviewYear: 2020Citations: 87

The aim of the study was to investigate the factors affecting consumers’ internet shopping behavior during the coronavirus disease (COVID-19) pandemic in Bangladesh. The study measured the influence of product factor, price factor, time saving factor, payment factor, security factor, administrative ...

Social SciencesBusiness, Management and AccountingMarketing
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Fake News Detection in Social Media using Blockchain

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Shovon Paul, Jubair Islam Joy, Shaila Sarker, Ahmad Javid Shakib et al.

Year: 2019Citations: 82

Blockchain technology has opened the gate of creating decentralized applications, where security is a big concern. Here, any transaction ever held is recorded permanently. Over the years, some non-reputable sources have been publishing fake and attractive news stories. Due to the lack of any regulat...

Physical SciencesComputer ScienceInformation Systems
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The integrated power of gastronomic experience quality and accommodation experience to build tourists’ satisfaction, revisit intention, and word-of-mouth intention

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Md. Shakhawat Hossain, Md. Alamgir Hossain, Abdullah Al Masud, K.M. Zahidul Islam et al.

Journal: Journal of Quality Assurance in Hospitality & TourismYear: 2023Citations: 81

The purpose of this study is to investigate a comprehensive multidimensional model of the gastronomic and accommodation experiences of domestic tourists, their links to satisfaction, trust, revisit, and word-of-mouth (WOM) intention in Bangladesh. Moreover, the present research examines the mediatin...

Social SciencesSociology and Political ScienceDigital Marketing and Social Media
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Impact of COVID-19 pandemic on ride-hailing services based on large-scale Twitter data analysis

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Syed Ahnaf Morshed, Sifat Shahriar Khan, Raihanul Bari Tanvir, Shafkath Nur

Journal: Journal of Urban ManagementYear: 2021Citations: 81

Ride-hailing services have gained popularity in recent years due to attributes such as reduced travel costs, traffic congestion, and emissions. However, with the impact of COVID-19, the ride-hailing market is estimated to lose its fair share of an uprising as a transportation mode. During normal and...

Physical SciencesEngineeringAutomotive EngineeringOpen Access
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Effects of in-store live stream on consumers’ offline purchase intention

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Peilin Zhang, Chih‐Wei Chao, Raymond Chiong, Najmul Hasan et al.

Journal: Journal of Retailing and Consumer ServicesYear: 2023Citations: 78

Live stream marketing through social media has attracted the attention of digital retailing marketers in recent years. However, there is a lack of evidence in understanding the influence of in-store live stream on offline purchase intentions. This study aimed to investigate the influence patterns of...

Social SciencesSociology and Political ScienceDigital Marketing and Social MediaOpen Access
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Paan and Gutka Use in the United States

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Jyotsna Changrani, Gustavo da Cruz, Alexander Ross Kerr, Ralph Katz et al.

Journal: Journal of Immigrant & Refugee StudiesYear: 2006Citations: 78

Smokeless tobacco and areca nut are popular with South Asians and South Asian immigrants, most commonly used as paan and gutka. Their regular use leads to oral cancer. The South Asian community in the U.S. is rapidly growing, where paan and gutka are readily available. The study was the first explor...

Life SciencesAgricultural and Biological SciencesPlant ScienceOpen Access
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The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

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Md. Atikur Rahaman, H.M. Kamrul Hassan, Ahmed Al Asheq, K. M. Anwarul Islam

Journal: PLoS ONEYear: 2022Citations: 77

The maturity and growth of social media have empowered online customers to generate electronic word of mouth (eWOM), on various online websites and platforms, which may influence an individual's decision-making process. This paper explores eWOM information's impact on social media users' purchase in...

Social SciencesSociology and Political ScienceDigital Marketing and Social MediaOpen Access
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