Karen Wey Smola, Charlotte D. Sutton
Abstract As we enter the new millennium and face the entrance of another generation of workers into the changing world of work, managers are encouraged to deal with the generational differences that appear to exist among workers. This paper revisits the issue of generational differences and the caus...
George Balabanis, Adamantios Diamantopoulos, Rene Dentiste Mueller, T.C. Melewar
Khan Md. Raziuddin Taufique, Sridhar Vaithianathan
Md. Nekmahmud, Mária Fekete‐Farkas
Consumers are paying close attention to green products to reduce the environmental impact on health issues. As the scope of this research, this current study focuses on determining consumers’ purchase decisions regarding green products using a survey conducted in a fast-growing developing country. T...
Parves Sultan, Ho Yin Wong, Md. Shah Azam
This study aims to examine how marketing communication channels for organic food (MCOF) and perceived organic food values (OFV) stimulate organic food consumers’ behavioural intentions (BI) within the stimulus-organism-response (S–O-R) framework. The online survey resulted in 1011 responses, and dat...
Erdener Kaynak, Orsay Kucukemiroglu, Akmal S. Hyder
In recent years, consumers worldwide have been having increased access to a wide variety of products and services from other countries. Furthermore, with advances in satellite communication, travel, television outreach and Internet access as well as increased education, consumers all over the world ...
Mohammad Faruk, Mahfuzur Rahman, Shahedul Hasan
Nowadays, a large number of customers are spending their time on social and digital media for a variety of purposes ranging from information searching to the final purchase of products. Responding to this shift, marketers are spending a significant part of the advertising budget on digital marketing...
Farzana Riva, Σόλων Μαγρίζος, Mohammad Rabiul Basher Rubel, Ioannis Rizomyliotis
Abstract Adopting green practices does not always guarantee customer retention and loyalty. Employing the theoretical lens of cue utilization theory, we conceptualize green perceived quality as sending internal and external cues which help consumers form judgments about product quality and perceived...
Farzana Riva, Σόλων Μαγρίζος, Mohammad Rabiul Basher Rubel
Abstract Despite extensive literature on green hotel management and sustainability, scant attention has been given on the role of managers to solve environmental related issues. This study's aim is to assess the effects of managers' green knowledge and green transformational leadership on firms' env...
Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright et al.
The main objective of this study is to develop the scale items of consumers’ attitudes toward Facebook advertisements and to theorize consumers’ attitudinal behaviour. To undertake this study, a research assistant was appointed, who is also an active member of Facebook, to introduce a message about ...
Muhammad Sabbir Rahman, Surajit Bag, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah et al.
Rulia Akhtar, Sayema Sultana, Muhammad Mehedi Masud, Nusrat Jafrin et al.
The emergence of the obligation to preserve the environment has affected the consumption model; therefore, green products and sustainable consumption have become an international concern. All over the world, green consumption is being considered, as consumers are essential contributors to the achiev...
Khan Md. Raziuddin Taufique, Chamhuri Siwar, Norshamliza Chamhuri, Farah Hasan Sarah
Global warming and climate change have become emerging issues for marketing to promote ecologically conscious consumer behavior. Past studies investigated the role of general environmental knowledge in attitude-behavior relationship of pro-environmental consumer behavior. Using the Theory of Reasone...
Guang-Wen Zheng, Abu Bakkar Siddik, Mohammad Masukujjaman, Syed Shah Alam et al.
The unsustainable operations of producers account for significant carbon emission and subsequent adverse impacts on nature. This study aims to identify the factors that influence consumers’ green buying behavior. The research focuses on the exploratory testing of theories using standardized question...
Kardes, Frank R., Herr, Paul M. 1956-, Schwarz, Norbert 1953-
This chapter discusses common concerns that researchers have with Mechanical Turk (MTurk), reviewing the evidence that bears upon each concern. It suggests that readers are knowledgeable about best practices in web study design. To motivate MTurkers to be attentive, studies should follow general pri...