Mahmud Akhter Shareef, Bhasker Mukerji, Yogesh K. Dwivedi, Nripendra P. Rana et al.
This study was conducted to conceptualise advertising value and consumer attitudes towards advertisements. The research was developed to reveal the effect of the source of advertisements on credibility perception through the theoretical framework of Ducoffe's (1995) advertising value model. The rese...
A.K.M. Najmul Islam, Samuli Laato, Md. Shamim Talukder, Erkki Sutinen
Highlights • We study social media use, fake news sharing and social media fatigue during COVID-19.• Self-promotion and entertainment increase the sharing of unverified information.• Exploration and religiosity correlate negatively with the sharing of unverified information.• Deficient self-regulati...
Yogesh K. Dwivedi, Mahmud Akhter Shareef, Antonis C. Simintiras, Banita Lal et al.
Which antecedents affect the adoption by users is still often a puzzle for policy-makers. Antecedents examined in this research include technological artefacts from the Unified Theory of Acceptance and Use of Technology (UTAUT), consumer context from UTAUT2 and psychological behaviour concepts such ...
Afrina Yasmin, Sadia Tasneem, Kaniz Fatema
Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to inter...
Shahidul M. Islam
Mohammad Zahedul Alam, Md. Rakibul Hoque, Wang Hu, Zapan Barua
mHealth under the umbrella of eHealth has become an essential tool for providing quality, accessible and equal health care services at an affordable cost. Despite the potential benefits of mHealth, its adoption remains a big challenge in developing countries such as Bangladesh. This study aims to ex...
Md. Shamim Talukder, Golam Sorwar, Yukun Bao, Jashim Uddin Ahmed et al.
Wearable healthcare technology (WHT) has the potential to improve access to healthcare information especially to the older population and empower them to play an active role in self-management of their health. Despite their potential benefits, the acceptance and usage of WHT among the elderly are co...
Tanjim Ul Haque, Nudrat Nawal Saber, Faisal Muhammad Shah
The world we see nowadays is becoming more digitalized. In this digitalized world e-commerce is taking the ascendancy by making products available within the reach of customers where the customer doesn't have to go out of their house. As now a day's people are relying on online products so the impor...
Musfiq Mannan Choudhury, Paul Harrigan
Customer relationship management (CRM) is a continually evolving domain and now social media technologies have revolutionized the way businesses and consumers interact. Hence, the new dimension of social CRM focuses on customer engagement domain, and now social media technologies have revolutionised...
Mahmud Akhter Shareef, Abdullah M. Baabdullah, Shantanu Dutta, Vinod Kumar et al.
Many seminal studies have explored consumers’ attitude and perception to adopt mobile banking as a general and unique service channel. However, no empirical studies have so far addressed consumers’ intentions to select mobile banking service delivery channel from behavioral, technological, social, c...
Mohammad Anisur Rahman, Md. Aminul Islam, Bushra Humyra Esha, Nahida Sultana et al.
The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. Due to this blessing, online shopping has emerged which influenced the lives of ordinary citizens. Online shopping has also been started in Bangladesh, but consumers are not much...
Ahmed Ibrahim Alzahrani, Imran Mahmud, T. Ramayah, Osama Alfarraj et al.
This is an exploratory study to model the determinants of actual use of a digital library system. To do so, a research model was developed using Delone and McLean’s information system success model and explained as an empirical study. Data were collected from 978 respondents using a structured quest...
M. M. Hussain Shahadat, Md. Nekmahmud, Pejman Ebrahimi, Mária Fekete‐Farkas
The research aims to explore the technological, environmental and organizational factors that influence digital technology adoption in the small and medium enterprises (SMEs) sector in developing countries. A conceptual framework is proposed that combines the technology-organization-environment (TOE...
Mohammad Faruk, Mahfuzur Rahman, Shahedul Hasan
Nowadays, a large number of customers are spending their time on social and digital media for a variety of purposes ranging from information searching to the final purchase of products. Responding to this shift, marketers are spending a significant part of the advertising budget on digital marketing...
Mohammad Zahedul Alam, Wang Hu, Md. Abdul Kaium, Md. Rakibul Hoque et al.
Due to the low adoption rate of mHealth apps, the apps designers need to understand the factors behind adoption. But understanding the determinants of mHealth apps adoption remains unclear. Comparatively less attention has been given to the factors affecting the adoption of mHealth apps among the yo...