Surajit Bag, Gautam Srivastava, Mamoon Al Bashir, Sushma Kumari et al.
Purpose The first research objective is to understand the role of digital [artificial intelligence (AI)] technologies on user engagement and conversion that has resulted in high online activities and increased online sales in current times in India. In addition, combined with changes such as social ...
Md. Kamrul Hasan, Ahmed Rageh Ismail, Md. Faridul Islam
Tourists' perceptions of risk with travel destination are one of the key determinants of their decision-making in revisiting a destination. Despite the importance of the subject in tourism literature, a few attempts have been made to focus on the effects of tourist risk perceptions on revisit intent...
Jianli Gao, Abu Bakkar Siddik, Sayyed Khawar Abbas, Muhammad Hamayun et al.
The COVID-19 pandemic has remarkably affected the business processes and performance of micro-, small-, and medium-sized enterprises (MSMEs) across the world. MSMEs have had to adopt and implement numerous strategies to sustain their businesses, and their financial and sustainability performance has...
Md Afnan Hossain, Raj Agnihotri, Md Rifayat Islam Rushan, Muhammad Sabbir Rahman et al.
Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright et al.
The main objective of this study is to develop the scale items of consumers’ attitudes toward Facebook advertisements and to theorize consumers’ attitudinal behaviour. To undertake this study, a research assistant was appointed, who is also an active member of Facebook, to introduce a message about ...
Muhammad Sabbir Rahman, Surajit Bag, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah et al.
Chen Yan, Abu Bakkar Siddik, Nazma Akter, Qianli Dong
Access to financial services is regarded as one of the most pressing issues confronting communities worldwide sequel to the COVID-19 pandemic. In this regard, FinTech applications such as mobile financial service (MFS) play an essential role in building resilience during the pandemic. Hence, the aim...
Selim Ahmed, Ahmed Al Asheq, Ezaz Ahmed, Ujjal Yaman Chowdhury et al.
Purpose The purpose of this study is to determine how consumers perceive restaurant service in Bangladesh. The goal of this study is to determine the impact of perceived service quality and price fairness on consumer satisfaction and loyalty toward restaurant services. Design/methodology/approach Th...
Mehdi Hussain, Abu Taher Mollik, Rechel Johns, Muhammad Sabbir Rahman
Purpose The purpose of this paper is to examine m-payment adoption for the bottom of pyramid (BoP) segment in a developing country context. Design/methodology/approach A questionnaire was distributed to 247 BoP customers in Bangladesh. Data were analysed by employing confirmatory factor analysis and...
Mirza Mohammad Didarul Alam, Mohammad Zahedul Alam, Syed Abidur Rahman, Seyedeh Khadijeh Taghizadeh
The objectives of this study are to examine the factors affecting the intention and actual usage behavior on mHealth adoption, investigate the effect of actual usage behavior of mHealth on mental well-being of the end-users, and investigate the moderating role of self-quarantine on the intention-act...
Md. Uzir Hossain Uzir, Ishraq Jerin, Hussam Al Halbusi, Abu Bakar Abdul Hamid et al.
Customer is considered as the king in the world of business. The issue of customer satisfaction in electronics home appliances has received greater attention from academics and practitioners. In other words, customer satisfaction is a vital consideration in marketing. With the development of technol...
Sook Fern Yeo, Cheng Ling Tan, Ajay Kumar, Kim Hua Tan et al.
Muhammad Sabbir Rahman, Surajit Bag, Shivam Gupta, Uthayasankar Sivarajah
This study contributes to the extant literature by empirically investigating the influence of Business-to-Business (B2B) firms’ technology readiness on information technology capability and artificial intelligence-based customer relationship management (AI-CRM) and finally, on relationship performan...
Paul Harrigan, Geoffrey N. Soutar, Musfiq Mannan Choudhury, Michelle Lowe
Customer relationship management is a continually evolving domain that has been particularly affected by social media, which have revolutionised the way businesses and consumers interact. This paper on social CRM builds on a previous model of CRM prior to the growth of social media ( Jayachandran et...
Md. Hafez
Purpose This research aims to explore the impact of social media marketing (SMM) activities on brand equity (BE) in the banking sector in Bangladesh. Moreover, brand love and brand trust are examined as a mediator of SMM activities and BE. Design/methodology/approach Data were collected from a total...