Chhanda Biswas, Santus Kumar Deb, Abdulla Al-Towfiq Hasan, Md. Shariful Alam Khandakar
Purpose The study aims to examine the relationship between destination attributes and tourist satisfaction as well as the extent to which emotional involvement mediates between destination attributes and tourist satisfaction. Design/methodology/approach Data were collected from a sample of 600 domes...
Md. Kamrul Hasan, Shamsul Kamariah Abdullah, Tek Yew Lew, Md Faridul Islam
Purpose This study aims to empirically examine the factors that are likely to affect tourists’ attitudes to revisit, which, in turn, influence their revisit intentions towards beach destinations. Design/methodology/approach Data were collected through a personal-administered survey of 601 tourists f...
Md. Al Amin, Md. Shamsul Arefin, Nayeema Sultana, Md. Rakibul Islam et al.
Purpose This study was designed to specifically explore confirmation and perceived usefulness associated with mobile food ordering apps (MFOAs) in consideration of their impacts upon attitudes, satisfaction and intention to continuously use. Design/methodology/approach The research utilized the conv...
Md. Uzir Hossain Uzir, Hussam Al Halbusi, Rodney Lim, Ishraq Jerin et al.
The evolution of Artificial Intelligence (AI) has revolutionized many aspects of human life, including healthcare. Amidst the Covid-19 pandemic, AI-enabled smartwatches are being used to help users to self-monitor and self-manage their health. Using a framework based on Stimulus-Organism-Response (S...
Mahmud Akhter Shareef, Kawaljeet Kaur Kapoor, Bhasker Mukerji, Rohita Dwivedi et al.
This study investigates the influence of antecedents of user trust amongst peers on social media platforms that they apply without sufficient cognitive judgment. Based on extensive literature review and analysis of social theories, we propose a theoretical framework for social media trust (SMT). Bas...
Yukyoum Kim, Hyun–Woo Lee, Marshall Magnusen, Minjung Kim
Sponsorship is a significant element of today’s marketing communication. Nevertheless, managers and researchers lack of systematic and integrative understanding of key factors that influence sponsorship outcomes and the contexts in which the relationships between sponsorship effectiveness antecedent...
Mirza Mohammad Didarul Alam, Nor Azila Mohd Noor
Facing immense competition, retailers across the globe are experiencing reduction in their customer loyalty. This decreasing trend is even more observable in the superstore retailing in Bangladesh; especially whose target market is young cohort (Generation Y [Gen Y]). As a result, it is vital for th...
Junghoon Moon, Md. Dulal Hossain, G. Lawrence Sanders, Edward J. Garrity et al.
Abstract The massively multiplayer online role-playing game (MMORPG) phenomenon has generated significant interest on the part of consumers and software publishers. Despite considerable efforts to improve the technological quality (e.g., graphics, networking) of the games, little effort has been dir...
Mohammad Tipu Sultan, Farzana Sharmin, Alina Bădulescu, Elena Ştiubea et al.
There has been increasing interest in coastal tourism, sparking a debate on the responsible environmental behavior of travelers visiting sustainable destinations. To mitigate this issue, destination marketing organizations (DMOs) and environmental activists are trying to develop strategic approaches...
Xingwen Cui, Qinghong Xie, Jing Zhu, Mahmud Akhter Shareef et al.
Saroja Dhanapal, Deeparechigi Vashu, Thanam Subramaniam
The internet has created a revolutionary impact in everyday communications and transactions. It is considered the fastest growing mode used to shop. Internet shopping is also referred to as online shopping. Online shopping is a fast and efficient way for consumers to purchase products and services....
Md. Alamgir Hossain
Purpose Billions of people around the world are experiencing new ways of interacting with people using the social networking sites (SNS). With the heavy traffic and technological capabilities, SNS offers remarkable gratifications to its users, but there is a lack of knowledge about how gratification...
Yan Shi, Abu Bakkar Siddik, Mohammad Masukujjaman, Guang-Wen Zheng et al.
This paper aims to examine the factors influencing the willingness of Bangladeshi farmers to adopt and pay for the Internet of Things (IoT) in the agricultural sector by applying the theoretical framework of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2). To this end, the study e...
Ashfaq Ahmad, Tareq Rasul, Anish Yousaf, Umer Zaman
Elderly diabetic patients in developed countries have been widely using digital health wearables for many years to manage their diabetes-related health data accurately. To encourage the increased adoption of digital health wearables among elderly diabetic patients in a developing country, Bangladesh...
Hanif Bhuiyan, Jinat Ara, Rajon Bardhan, Md. Rashedul Islam
YouTube is one of the comprehensive video information source on the web where video is uploading continuously in real time. It is one of the most popular site in social media, where users interact with sharing, commenting and rating (like/views) videos. Generally the quality, relevancy and popularit...