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61+ results
Field: Digital Marketing and Social Media

Measuring service quality of a public university library in Bangladesh using SERVQUAL

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S.M. Zabed Ahmed, Md. Zahid Hossain Shoeb

Journal: Performance Measurement and Metrics
Year: 2009
Citations: 103

Purpose The main aim of this paper is to report on an examination of the service quality of Dhaka University Library (DUL), a premier public university library in Bangladesh, from its users' viewpoint. Design/methodology/approach A survey was conducted among faculty, graduate and undergraduate stude...

Social SciencesBusiness, Management and AccountingOrganizational Behavior and Human Resource Management
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Examining the impact of QR codes on purchase intention and customer satisfaction on the basis of perceived flow

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Md Shamim Hossain, Xiaoyan Zhou, Mst Farjana Rahman

Journal: International Journal of Engineering Business ManagementYear: 2018Citations: 101

The aim of this study is to evaluate the impact of quick response (QR) codes on customer satisfaction and purchase intention in the online shopping context on the basis of perceived flow. This study also showed the impact of QR codes on perceived flow, followed by perceived flow on purchase intentio...

Social SciencesDecision SciencesInformation Systems and ManagementOpen Access
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Applying the Theory of Planned Behavior to Explain Marketing Managers’ Perspectives on Sustainable Marketing

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Ahmed Shahriar Ferdous

Journal: Journal of International Consumer MarketingYear: 2010Citations: 98

ABSTRACT The article develops understanding of the factors that influence the sustainable marketing (SM) behavior of marketing managers in an emerging-country context, using the lens of the theory of planned behavior (TPB). Data were collected from 145 senior marketing managers from a range of indus...

Social SciencesBusiness, Management and AccountingMarketing
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Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets

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Chinnasamy Agamudainambhi Malarvizhi, Abdullah Al Mamun, Sreenivasan Jayashree, Farzana Naznen et al.

Journal: HeliyonYear: 2022Citations: 96

In order to sustain business operations during the COVID-19 pandemic, nearly all industries have to adopt online technology and social media marketing activities (SMMAs). Globally, portable tech gadgets are rapidly expanding, but empirical studies on SMMAs in relation to portable tech gadgets in Mal...

Social SciencesSociology and Political ScienceDigital Marketing and Social MediaOpen Access
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Internet of Things (IoT) in smart tourism: a literature review

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Chowdhury Noushin Novera, Zobayer Ahmed, Rafsanjany Kushol, Peter Wänke et al.

Journal: Spanish Journal of Marketing - ESICYear: 2022Citations: 94

Purpose Although there has been a significant amount of research on Smart Tourism, the articles have not yet been combined into a thorough literature review that can examine research streams and the scope of future research. The purpose of this study is to examine the literature on the impact of dep...

Social SciencesSociology and Political ScienceDigital Marketing and Social MediaOpen Access
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Islamic marketing and consumer behavior toward halal food purchase in Bangladesh

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Mohammad Ashraf

Journal: Journal of Islamic marketingYear: 2019Citations: 94

Purpose The purpose of this paper is to examine consumer behavior toward halal food purchase in Bangladesh. Specifically, how do individual beliefs about trustworthiness of the halal food products affect individual intentions to purchases and actual purchasing behavior? Design/methodology/approach T...

Social SciencesSociology and Political ScienceHalal products and consumer behavior
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Modeling customer satisfaction and revisit intention in Bangladeshi dining restaurants

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Mahafuz Mannan, N. M. Shafiul Kabir Chowdhury, Priodorshine Sarker, Riasat Muhammad Amir

Journal: Journal of Modelling in ManagementYear: 2019Citations: 91

Purpose The purpose of this study is to provide an insight into the crucial antecedents of customer satisfaction and revisit intention in the context of dining restaurants in a holistic approach, taking Bangladesh as a unit of analysis. Design/methodology/approach The research design was cross-secti...

Social SciencesBusiness, Management and AccountingOrganizational Behavior and Human Resource Management
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Determining factors of tourists’ loyalty to beach tourism destinations: a structural model

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Md. Kamrul Hasan, Shamsul Kamariah Abdullah, Tek Yew Lew, Md. Faridul Islam

Journal: Asia Pacific Journal of Marketing and LogisticsYear: 2019Citations: 91

Purpose The purpose of this paper is to investigate and develop an integrated theoretical relationship by including destination image and attitudes into the quality-value-satisfaction-loyalty paradigm in the context of beach tourism. Design/methodology/approach A personal-administered survey was con...

Social SciencesSociology and Political ScienceDiverse Aspects of Tourism Research
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Understanding e-satisfaction, continuance intention, and e-loyalty toward mobile payment application during COVID-19: an investigation using the electronic technology continuance model

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Md. Al Amin, Abureza M. Muzareba, Imtiaz Uddin Chowdhury, Mubina Khondkar

Journal: Journal of Financial Services MarketingYear: 2023Citations: 90

This research examined the determinants of e-satisfaction, continuance intention, and e-loyalty regarding the use of mobile payment applications (MPAs). It developed and validated the electronic technology continuance model (e-TCM) integrating a psychological factor (perceived threats), e-satisfacti...

Social SciencesDecision SciencesInformation Systems and ManagementOpen Access
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The Adoption of Mobile Commerce Service among Employed Mobile Phone Users in Bangladesh: Self-efficacy as a Moderator

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Md. Aminul Islam, Mohammad Aktaruzzaman Khan, T. Ramayah, Muhammad Muazzem Hossain

Journal: International Business ResearchYear: 2011Citations: 90

Mobile commerce or better known as M-commerce is a fairly new phenomenon in the wake of the second technology wave from the famous E-commerce (electronic commerce) in the 21st century. As the Internet started to proliferate in many parts of the world, the mobile phone penetration in terms of voice c...

Social SciencesDecision SciencesInformation Systems and ManagementOpen Access
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Smart Tourism Ecosystem: A New Dimension toward Sustainable Value Co-Creation

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Kamrul Hasan Bhuiyan, Israt Jahan, Nurul Mohammad Zayed, K. M. Anwarul Islam et al.

Journal: SustainabilityYear: 2022Citations: 88

Changes in information technology have a great influence on people’s preferences and lifestyles. Smart devices and technologies have taken the conventional way of traveling into a smart tourism system. The aim of this paper is to examine smart tourism, the integration of different activities of diff...

Social SciencesSociology and Political ScienceDigital Marketing and Social MediaOpen Access
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Determining the factors that affect the uses of Mobile Cloud Learning (MCL) platform Blackboard- a modification of the UTAUT model

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Jakia Sultana

Journal: Education and Information TechnologiesYear: 2019Citations: 87
Social SciencesDecision SciencesInformation Systems and ManagementOpen Access
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Exploring the interrelationships between technological predictors and behavioral mediators in online tax filing: The moderating role of perceived risk

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Muhammad Shakaib Akram, Aneela Malik, Mahmud Akhter Shareef, M. Awais Shakir Goraya

Journal: Government Information QuarterlyYear: 2019Citations: 87

This study investigates the interrelationships between technological predictors and behavioral mediators in explaining users' continuance intention for online tax filing. Building on information systems (IS) success and IS continuance literature, this study proposes an extended conceptual framework ...

Social SciencesDecision SciencesInformation Systems and Management
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Effects of variety-seeking intention by mobile phone usage on university students’ academic performance

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Syed Far Abid Hossain, Mohammad Nurunnabi, Khalid Hussain, Swapan Kumar Saha et al.

Journal: Cogent EducationYear: 2019Citations: 85

The purpose of this study is to explore the effects of variety-seeking (VS) intention arising from mobile phone usage on students’ academic performance (AP). The study identified how students are affected by mobile phone usage, revealing in particular an increased social networking-usage tendency am...

Social SciencesDecision SciencesInformation Systems and ManagementOpen Access
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Intention to use advanced mobile phone services (AMPS)

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Zahidul Islam, K C Patrick Low, Ikramul Hasan

Journal: Management DecisionYear: 2013Citations: 84

Purpose This paper aims to examine the influence and applications of both the technology acceptance model (TAM) and the diffusion of innovation (DOI) model on the intention to use advanced mobile phone services (AMPS) among Bangladeshi users. It also seeks to examine the moderating role of attitude ...

Social SciencesDecision SciencesInformation Systems and Management
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