Mahmud Akhter Shareef, Bhasker Mukerji, Yogesh K. Dwivedi, Nripendra P. Rana et al.
This study was conducted to conceptualise advertising value and consumer attitudes towards advertisements. The research was developed to reveal the effect of the source of advertisements on credibility perception through the theoretical framework of Ducoffe's (1995) advertising value model. The rese...
Muhammad Sabbir Rahman, Surajit Bag, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah et al.
Yogesh K. Dwivedi, Mahmud Akhter Shareef, Bhasker Mukerji, Nripendra P. Rana et al.
An integrated process, interlinked operation and interoperable communication network amongst operating agencies are critical for developing an effective disaster management supply chain. The traditional managerial problems observed across disaster management operations are: non-cooperation among mem...
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar, Gareth Davies et al.
Purpose The purpose of this paper is to understand the integrated impact of the application of protection measures against identity theft on consumers’ synergistic perception of trust, the cost of products/services and operational performance (OP) – all of which in turn is postulated to contribute t...
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Rafeed Mahmud, Angela Wright et al.
This study has addressed and identified the problems in managing the existing emergency supply chain of Bangladesh in all phases of operation in terms of the primary drivers of the supply chain. It has also attempted to conceptualize and suggest an effective emergency supply chain. In this context, ...
Yogesh K. Dwivedi, Mahmud Akhter Shareef, Muhammad Shakaib Akram, Zeeshan Ahmed Bhatti et al.
Building on resource-based, dynamic capabilities and knowledge-based views, we examine how enterprise social media (ESM) usage leads to organisational decision-making effectiveness, and consequently improves organisational (operational and social) performance during environmental disruption. We also...
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Angela Wright, Vinod Kumar et al.
Covid-19, a corona virus, has maintained its momentum in spreading among communities. In this context of social crisis, this study seeks to identify the reasons for the partial failure to fulfill the intended goal of lockdown, and to formulate an inclusive behavioral model reflecting comprehensive h...
Deepa Mishra, Imran Haider, Angappa Gunasekaran, Md. Nazmus Sakib et al.
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar, Rasheek Mahmud et al.
The complexities surrounding the supply chain logistics for perishable commodities within Bangladesh are extensive. Poor infrastructure, fragmented transportation and corruption compound the operational complexities within this emerging market. This case study analyses many of the day-to-day operati...
Shalini Nath Tripathi, Rehan Husain, Nripendra P. Rana
Implementing service robots in the hospitality sector is unprecedentedly transforming and enhancing guest experiences. In this context, research on the impact of multiple anthropomorphic design cues remains scarce, revealing a void, especially regarding measuring its impact on love for these anthrop...
Deepa Mishra, Imran Haider, Angappa Gunasekaran, Md. Nazmus Sakib et al.
Mercy Mpinganjira, Daniel K. Maduku, Nripendra P. Rana, Philile Thusi
This study examines the critical factors influencing customers' trust, engagement, their intention to continue using AI-powered digital assistants. Data was collected from 505 digital assistant users and analysed using structural equation framework in AMOS. The results show that utilitarian and hedo...
Muhammad Sabbir Rahman, Surajit Bag, Farhana Habib Zinnia, Nripendra P. Rana et al.
Building upon flow theory, the present research empirically investigates the impact of customers' attitudes on their intention to use smartphone-based online gaming. It also explores the mediating effects of customers’ perceived flow and engagement between attitudes and their intention to use smartp...
Debarun Chakraborty, Nripendra P. Rana
This study explores the growing field of Augmented Reality-based Eyewear Apps (AREA) by examining the various factors that impact user experiences over time. Using longitudinal data covering more than two years, this study investigates flow experiences, impulse buying, and stickiness in augmented re...
Nripendra Nath Biswas, Bishwajit Bokshi, Md. Sohel Rana, Md. Sayed Mohosin et al.
Phytochemical analysis of the ethanolic extract of the leaves of Cucurbita maxima indicated the presence of reducing sugars, alkaloids, saponins, tannin, steroid and glycosides whereas Euphorbia royleana indicated the presence of glycosides, alkaloids, steroids and tannin. The possible analgesic and...