Sirsha Pattanayak, M. Ramkumar, Mohit Goswami, Felix T.S. Chan et al.
Purpose This study investigates the role of blockchain technology (BCT) in enhancing supply chain (SC) efficiency and performance, focusing on its interaction with digital transformation-enabled dynamic capabilities (DTeDC). Design/methodology/approach Using a qualitative abductive methodology, semi...
Brijesh Sivathanu, Rajasshrie Pillai, Nripendra P. Rana
Generative AI (Gen-AI) is transforming industries, and the automotive sector is no exception. Auto Component Manufacturing (AutoCM) organizations face strong pressure to adopt Gen-AI for competitiveness, yet little research has examined adoption factors in this context. This study investigates the d...
Blend Ibrahim, Fatih Çelik, Erose Sthapit, Nripendra P. Rana
This study employs the uses and gratifications theory (UGT) and the stimulus-organism-response (SOR) model to examine the influence of interacting with food influencers’ Instagram pages on customer inspiration, perceived value (PV), and electronic word of mouth (eWOM). The study also examines how In...
Brijesh Sivathanu, Ilse Niemann‐Struweg, Rajasshrie Pillai, Marijn Janssen et al.
This research explores factors influencing consumer intention to shop in Metaverse E-commerce, an area with limited existing research despite its potential for novel consumer experiences. A quantitative study involving 1,070 respondents used PLS-SEM to analyze a model based on technology readiness d...
Brijesh Sivathanu, Rajasshrie Pillai, Nripendra P. Rana, Naif Alsagr
Generative AI (GAI) is driving the next wave of technological transformation in the business sector, and many companies have begun using it across various business functions. It is now mandatory for employees to use GAI to perform various tasks and meet job performance requirements. However, the und...
Mehrgan Malekpour, Hatice Kizgin, Nripendra P. Rana, Fevzi Okumuş et al.
The digital transformation of grocery retail is reshaping consumer behavior and operational strategies through online platforms, immersive technologies, and virtual marketplaces. This study critically reviews academic literature on grocery shopping across digitalized channels to identify key themes,...
Rajat Kumar Behera, Christine De Meyer-Heydenrych, Nripendra P. Rana, Pradip Kumar Bala
This study investigates the drivers of value co-creation (VC) in metaverse environments for e-commerce ecosystems. VC represents collaborative engagement between businesses and tech-savvy customers who shape virtual worlds through their interactions. The metaverse powered by augmented reality, virtu...
Anuja Shukla, Anubhav Mishra, Nripendra P. Rana, Naif Alsagr et al.
Remote work and digital labor have shifted from a niche phenomenon concentrated in a few technology sectors to a central feature of the global economy, yet knowledge about this evolution remains fragmented. Drawing on a corpus of 4,485 peer-reviewed articles, this study synthesizes about 50 years of...
Eugene Cheng‐Xi Aw, Ali Anjomshoae, Constantin Blome, Tat‐Huei Cham et al.
Purpose Generative AI has revolutionized business operations radically, including marketing and logistics. In order to explore the transformative impact of generative AI on these two domains, this article discusses the opportunities, challenges and research agendas in the specific areas of consumer ...
Apurva Chamaria, Rishi Kant Kumar, Sameer Shukla, Dharmendra Kumar et al.
Purpose Social Media Marketing (SMM) has significantly transformed the marketing landscape, including its application within Business-to-Business (B2B) sectors. Despite the growing relevance, B2B organizations lack comprehensive frameworks to leverage their potential effectively. This study aims to ...