Yogesh K. Dwivedi, Mahmud Akhter Shareef, Antonis C. Simintiras, Banita Lal et al.
Which antecedents affect the adoption by users is still often a puzzle for policy-makers. Antecedents examined in this research include technological artefacts from the Unified Theory of Acceptance and Use of Technology (UTAUT), consumer context from UTAUT2 and psychological behaviour concepts such ...
Muhammad Shakaib Akram, Neeru Malhotra, M. Awais Shakir Goraya, Mahmud Akhter Shareef et al.
Building on the global branding literature, brand relationship theory and social identity theory, this study investigates the relationship between perceived brand globalness (PBG) and user engagement (active/passive) on global social networks (GSN). Additionally, the study investigates the mediating...
Mahmud Akhter Shareef, Banita Lal, Rasheek Mahmud, Yogesh K. Dwivedi et al.
The application of generative artificial intelligence (GAI) in traffic management within developing countries such as Bangladesh presents significant challenges. This exploratory study aims to identify the factors that may influence the adoption of GAI for traffic control and the development of an e...
Mahmud Akhter Shareef, Banita Lal, Rasheek Mahmud, Yogesh K. Dwivedi et al.
The application of generative artificial intelligence (GAI) in traffic management within developing countries such as Bangladesh presents significant challenges. This exploratory study aims to identify the factors that may influence the adoption of GAI for traffic control and the development of an e...