Muhammad Sabbir Rahman, Mahmud Habib Zaman, Hasliza Hassan, Chong Chin Wei
Purpose Locally derived foods from the lens of restaurant settings play an important source of tourist attraction. Surprisingly, research into this sector is quite scarce. The aim of the paper is to develop and empirically examine a conceptual framework on tourist’s preferences in selecting local fo...
Hasliza Hassan, SADE ABU BAKAR, Muhammad Sabbir Rahman
Purpose Entrepreneurship is one of the engines to stimulate socio-economic development. This study aims to examine the relationships of entrepreneurship education, financial support and market availability, with the entrepreneurial attitude among youngsters in venturing into entrepreneurship. A furt...
Muhammad Sabbir Rahman, Mahafuz Mannan, Md Afnan Hossain, Mahmud Habib Zaman et al.
Purpose The purpose of this paper is to examine the critical success factor of tacit knowledge-sharing behavior among the academic staff of higher learning institutions. Design/methodology/approach A total of 200 questionnaires were distributed among the academic staff of higher learning institution...
Muhammad Sabbir Rahman, Aahad M. Osman-Gani, Nuraihan Mat Daud, Abdul Hannan Chowdhury et al.
Purpose – This empirical research aims to, to add value in the existing research on knowledge sharing, investigate the antecedents of knowledge-sharing behaviour by embedding trust and workplace spirituality variable on non-academic staff from higher learning institution in Malaysia. The role of tru...
Muhammad Sabbir Rahman, Surajit Bag, Hasliza Hassan, Md Afnan Hossain et al.
Purpose This paper aims to investigate the relationship between destination brand equity and tourist's revisit intention towards health tourism destinations. The study also examines the mediating effect of destination brand association between destination-based brand equity and travellers' revisit i...
Muhammad Sabbir Rahman, Hasliza Hassan, Aahad M. Osman-Gani, Fadi Abdel Muniem Abdel Fattah et al.
Purpose The purpose of this paper is to test a conceptual model that takes into account both edu-tourists’ perception and perceived service quality in explaining purchase intention of academic degrees from the foreign universities. Design/methodology/approach The study is based on an empirical exami...
Muhammad Sabbir Rahman, Nuraihan Mat Daud, Hasliza Hassan, Aahad M. Osman-Gani
Purpose This research paper aims to provide an empirical examination to explain the relationship between trust, workplace spirituality, perceived risk and knowledge sharing behaviour among the non-academic staff of private higher learning institutions. Design/methodology/approach A quantitative meth...
Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain, Mahafuz Mannan et al.
Purpose This study aims to develop a comprehensive framework that conceptualizes and measures the antecedents of the sales executive’s performance with regard to workplace spirituality and employee’s commitment. Design/methodology/approach This research applied a cross-sectional survey design to tes...
Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Hasliza Hassan, Tayeenul Haque
Purpose The purpose of this study is to examine the underlying functions of sense of spirituality (SS), emotional intelligence (EI) and perceived work environment (PWE) towards knowledge sharing behaviour (KSB) among the academic staff of higher learning institutions (HLIs) through a comparative inv...
Muhammad Sabbir Rahman, Nuraihan Mat Daud, Hasliza Hassan
Purpose The purpose of this paper is to investigate the relationship between employee motivation and intention for knowledge sharing behaviour. Inter-generational differences (generations X and Y only) were assumed to moderate in the relationship between intention and knowledge sharing behaviour of ...
Muhammad Sabbir Rahman, Aahad M. Osman-Gani, Hasliza Hassan, Md. Aftab Anwar et al.
Purpose The purpose of this paper is to investigate the relationship between consumption values (CV), destination cues (DC), nostalgia and attitude in the selection of destination for educational tourism, and the mediating effect of destination image (DI). Design/methodology/approach The research ap...
Muhammad Sabbir Rahman, Bashir Hussain, Mehdi Hussain, Hasliza Hassan
The purpose of this study is to investigate the inter-dynamics of young consumers’ information use, information adoption, motivation, and restaurant food purchase intention in an online environment. The study applied a mixed-method research design comprising of 20 in-depth interviews and 250 surveys...
Muhammad Sabbir Rahman, Fadi Abdel Muniem Abdel Fattah, Mahmud Habib Zaman, Hasliza Hassan
Purpose The purpose of this paper is to examine the influence of service quality, customer’s satisfaction and religiosity on customer’s patronage decision toward health insurance products. The paper also assesses the influence of religiosity on customer’s patronage decision. The influence of custome...
Muhammad Sabbir Rahman, Md Afnan Hossain, Md Rifayat Islam Rushan, Mohammad Tayeenul Hoque et al.
Purpose This study aims to develop and validate a scale for measuring online fashion brand recognition (OFBR). Design/methodology/approach Given the existing literature on brand, multiple stages of studies were conducted as a part of the scale development process. The OFBR scale was validated by a s...
Muhammad Sabbir Rahman, Hasliza Hassan, Fadi Abdel Muniem Abdel Fattah
Purpose This study aims to explore which drivers of innovation in the hospitality industry optimise hospitality performance in a multivariate nexus of restaurants’ value system for hospitality (VSH) and internal–external power understanding capability. Design/methodology/approach The study applied a...