Husain Salilul Akareem, Syed Shahadat Hossain
In recent decades, the commercialization of education has become more apparent and the need for using marketing tools is greater than before. This study aims to identify the demographic and background information of students that differentiate their perception about quality of higher education. A sa...
Husain Salilul Akareem, Syed Shahadat Hossain
Quality of education has been a concern for decades. Gradually it is becoming more specialised and commercialised throughout the world. In this study a sample of 400 students were taken from the five renowned private universities of Bangladesh for measuring perception toward education quality of exi...
Husain Salilul Akareem, Ahmed Shahriar Ferdous, Mikala Todd
Subsistence consumers, representing almost half the global population, live on low incomes, possess low levels of literacy, and generally experience poor health. Technology is a tool used to facilitate stronger connections between consumers and support services, including for subsistence consumers. ...
Melanie Wiese, Husain Salilul Akareem
Purpose This two-country comparative study’s purpose is to investigate antecedents to, and the consequences of a sense of belonging to a firm’s Facebook community. Design/methodology/approach The model was grounded in the theory of sense of community and tested through structural equation modelling....
Husain Salilul Akareem, Mohammad Tanvi Newaz, Murtaza Faruquee
Historically people of Bangladesh have preference for imported products and services. The purpose of this exploratory study is to understand the present situation of local or global brand preferences and their underlying reasons. A total 203 customers of consumer products and services were asked abo...