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Results for “"Joseph R. Dominick"”

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The image of women in network TV commercials

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Joseph R. Dominick, Gail E. Rauch

Journal: Journal of BroadcastingYear: 1972Citations: 208

That women are still stereotyped despite the continuing activism of the women's liberation movement is clearly demonstrated in the following study of a sample of early 1971 network TV ads. Focusing on the advertising viewed in millions of homes during prime‐time, the authors conclude that women are ...

Social SciencesGender StudiesMedia, Gender, and Advertising
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Book reviews

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James E. Vincent, Paul Crawford, Caryl Turner, William Hintz et al.

Journal: The Speech TeacherYear: 1963

Abstract ANTISLAVERY AND DISUNION, 1858–1861: STUDIES IN THE RHETORIC OF COMPROMISE AND CONFLICT. Edited by J. Jeffery Auer. New York: Harper and Row, 1963; pp. xiv+427. $6.00. FUNDAMENTALS OF SPEECH. By George W. Hibbitt. Garden City, New York: Double‐day and Company, Inc., 1962; pp. 188. $1.45. BU...

Social SciencesArts and HumanitiesLiterature and Literary Theory
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