Khan Md. Raziuddin Taufique, Sridhar Vaithianathan
Khan Md. Raziuddin Taufique, Andrea Vocino, Michael Jay Polonsky
Consumers are increasingly concerned about the negative environmental implications of purchasing goods, which in turn shape their behaviour. Yet, there are indications that consumers do not always act on these concerns, causing an attitude–behaviour gap. For consumers to make ecologically responsibl...
Khan Md. Raziuddin Taufique, Chamhuri Siwar, Norshamliza Chamhuri, Farah Hasan Sarah
Global warming and climate change have become emerging issues for marketing to promote ecologically conscious consumer behavior. Past studies investigated the role of general environmental knowledge in attitude-behavior relationship of pro-environmental consumer behavior. Using the Theory of Reasone...
Md. Mahiuddin Sabbir, Khan Md. Raziuddin Taufique
Abstract Sustaining employee green behavior (EGB) in the workplace requires an inclusive understanding of the factors that induce it. This study aims to bridge the gap of scarce research on task‐related EGB by integrating both cognitive and non‐cognitive factors as an extension to the theory of plan...
Khan Md. Raziuddin Taufique, Chamhuri Siwar, Basri Talib, Farah Hasan Sarah et al.
The term “eco-labeling” has become a buzzword in today’s sustainable business world. The use of eco-labeling in various forms has been increasing notably for past many years, sometimes as an environmental “requirement” and sometimes merely as a marketing tool. Questions arise about how well these ec...
Khan Md. Raziuddin Taufique, Shahidul Islam
Purpose Rapid economic growth, urbanization, growing population and resulting overconsumption have led to the severe environmental vulnerability of some south Asian countries, further accelerated by the impact of climate change. Bangladesh is one such country that has been recognized by the United N...
Khan Md. Raziuddin Taufique, Md. Mahiuddin Sabbir, Sarah Quinton, Syed Saad Andaleeb
Purpose Acknowledging previous scholarly focus on functional attributes in understanding technology acceptance behaviour, the current study aims to offer a novel perspective by integrating eight different dimensions of utilitarian and hedonic attributes to examine their influence in delivering a hol...
Md. Mahmudul Alam, Md. Gazi Salah Uddin, Khan Md. Raziuddin Taufique
Bangladesh which is one of the most significant factors responsible for unfavorable trade balance of the country. The aim of the study is to intend some initiatives for an attempt to ultimately reshaping the trade balance of Bangladesh with her foreign trade partners. The paper examines the existenc...
Md. Mahiuddin Sabbir, Khan Md. Raziuddin Taufique, Marzia Nomi
A lot remains unexplored regarding the antecedents and outcomes of telemedicine acceptance from health service marketing perspective. This study addresses this gap by integrating the Health Belief Model and the Unified Theory of Acceptance and Use of Technology model in the context of generation Y a...
Md. Mahiuddin Sabbir, Khan Md. Raziuddin Taufique, Marzia Nomi
Purpose This study aims to have a holistic understanding of psychological determinants of consumers' e-waste recycling behavior to promote sustainable post-consumption behavior through end-of-life electronic products exchange (EEPE) program. Design/methodology/approach The study integrated additiona...
Khan Md. Raziuddin Taufique, Faisal Mohammad Shahriar
‘Buzz Marketing’ is an alternative strategy of creating preference and demand among prospective customers. Though given caution, this geometrically progressive marketing strategy offers significant opportunities for firms. The popularity of online social media adds a new dimension of buzz marketing,...
Md. Shahinur Rahman, Md. Mahiuddin Sabbir, Jing Zhang, Khan Md. Raziuddin Taufique et al.
ABSTRACT Virtual avatar deployment has opened a new window for many industries in service personalization and customization, offering customers “anytime–anywhere” services. It becomes increasingly essential for marketing practitioners and scholars to clearly understand how avatar attributes and trai...
Khan Md. Raziuddin Taufique, Chamhuri Siwar
The term ‘sustainable’ has become a buzz word in today’s business world. Consumption of green food is just one facet or ‘trip’ to the whole journey of sustainable development. This paper explores and synthesizes the findings of research on green food consumption in Malaysia. The already conducted st...
Khan Md. Raziuddin Taufique, Md. Mahiuddin Sabbir
Khan Md. Raziuddin Taufique
‘Buzz Marketing’ has been a considered as an alternative strategy of creating preference and demand among prospective customers by the theoreticians and practitioners for times past. Though given caution, this geometrically progressive marketing strategy offers significant opportunities for the firm...