Ferdousi Sabera Rawnaque, Khandoker Mahmudur Rahman, Syed Ferhat Anwar, Ravi Vaidyanathan et al.
Neuromarketing has become an academic and commercial area of interest, as the advancements in neural recording techniques and interpreting algorithms have made it an effective tool for recognizing the unspoken response of consumers to the marketing stimuli. This article presents the very first syste...
Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya, Ravi Vaidyanathan et al.
Neuromarketing utilizes Brain-Computer Interface (BCI) technologies to provide insight into consumers responses on marketing stimuli. In order to achieve insight information, marketers spend about $400 billion annually on marketing, promotion, and advertisement using traditional marketing research t...
Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya, Ravi Vaidyanathan et al.
750 billion annually on traditional marketing camping. They use traditional marketing research procedures such as Personal Depth Interviews, Surveys, Focused Group Discussions, and so on, which are frequently criticized for failing to extract true consumer preferences. On the other hand, Neuromarket...
Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya, Ravi Vaidyanathan et al.
Abstract Neuromarketing uses brain‐computer interface technology to understand customer preferences in response to marketing stimuli. Every year, marketing professionals spend over $750 Billion (US dollars) on traditional marketing, which is usually behavioral and subjective, focusing on self‐report...
Khandoker Mahmudur Rahman, Nor Azila Mohd Noor
The recent growth of organic food sector has contributed to the growth of consumer research in this area.The rise in consumer research related to organic food is particularly evident in the Western hemisphere.Past scientific studies provided evidence that organic foods confer multiple promises to fu...
Khandoker Mahmudur Rahman, Mahbubul Haque
Global warming has warmed up debates not only in scientific community, but also among brand leaders. Brands are trying to find avenues to differentiate and sustain in the market by adding newer dimensions, thereby attract and sustain customers. “Green Brand” has been the latest buzz in branding, att...
Taslim Uddin, Moshiur Rahman Khasru, Mohammad Tariqul Islam, Mohammad Ali Emran et al.
Physical rehabilitation medicine started in Bangladesh 50 years ago, but there is no documentary evidence stating its origin, history of progression as a specialty, and work with agenda items. A gap exists between disability-related health and participation, which affects service delivery systems of...
Fazla Rabbi Mashrur, Mohammad Tohidul Islam Miya, Ferdousi Sabera Rawnaque, Khandoker Mahmudur Rahman et al.
The traditional marketing research tools (Personal Depth Interview, Surveys, FGD, etc.) are cost-prohibitive and often criticized for not extracting true consumer preferences. Neuromarketing tools promise to overcome such limitations. In this study, we proposed a framework, MarketBrain, to predict c...
Farhan Ishtiaque, Fazla Rabbi Mashrur, Mohammad Tohidul Islam Miya, Khandoker Mahmudur Rahman et al.
In Neuromarketing, BCI technology is used to analyze how a consumer behaves in response to a marketing stimulus, to evaluate the stimuli itself. Traditionally it can be achieved by different marketing research techniques such as questioner-based surveys, interviews, field surveys, etc. But since the...
Kawsar Ahmmed, Shahidul Islam, Nor Azila Mohd Noor, Khandoker Mahmudur Rahman et al.
Purpose -This paper addresses the issues related to the practice of relationship marketing at the organizational level. Considering the infl uence of various factors, this study off ers a theoretical framework necessary to create, maintain, and enhance the business relationship.
Farhan Ishtiaque, Mohammad Tohidul Islam Miya, Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman et al.
Introduction: One of the most promising applications of neuromarketing is to predict true consumer preference for advertisements to quantify their efficacy. Researchers have already established such neuromarketing systems for static advertisements and e-commerce products. However, more research is r...
Ananna Biswas, Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya et al.
Neuromarketing has opened a new door in marketing research understanding behavioral economics with the help of Neuroscience. Over the past decade, Neuroscientists, Psychiatrists, Engineers, and Market-researchers have conducted several groundbreaking studies aiming to understand consumers’ motivatio...
Khandoker Mahmudur Rahman, Nor Azila Mohd Noor
The global demand for organic foods has inspired the academicians and practicing professionals to explore consumer purchase behavior in this sector. The multiple promises that organic foods hold for the future -like sustainable food production, food safety, food security, nutrition and reduction of ...
Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman, Mohammad Tohidul Islam Miya, Ravi Vaidyanathan et al.
Farhan Ishtiaque, Mohammad Tohidul Islam Miya, Fazla Rabbi Mashrur, Khandoker Mahmudur Rahman et al.
Khandoker Mahmudur Rahman
Chishti Tanhar Bakth Choudhury, Md. Golam Afsar, Mahmudur Rahman Khandoker
The detrimental effects of intra-abdominal hypertension and abdominal compartment syndrome (ACS) affect almost every system by altering organ perfusion. Intra-abdominal hypertension, in which pressure is 12 to 20 mmHg whereas ACS, in which pressure is higher than 20 mmHg. Acute coronary syndrome (AC...
Amit Das, Khandoker Mahmudur Rahman
Now, everything is automated. There are various kinds of animals around us. Some animals live with us, some have residence, some have an owner, some are in a specific area. Dogs are such kind of animal that they live with us. But many of the dogs have no owner or residence. And they cannot have a he...
Khandoker Mahmudur Rahman
Organic food market has experienced steady growth throughout the world over the last decade. It is expected that a double-digit growth could be sustained in the foreseeable future. However, for developing countries specifically, including Bangladesh, the growth opportunities may not be fully realize...