Yukyoum Kim, Hyun–Woo Lee, Marshall Magnusen, Minjung Kim
Sponsorship is a significant element of today’s marketing communication. Nevertheless, managers and researchers lack of systematic and integrative understanding of key factors that influence sponsorship outcomes and the contexts in which the relationships between sponsorship effectiveness antecedent...
Jun Woo Kim, Marshall Magnusen, Hyun–Woo Lee
Investigating the existence of mixed emotions within a sport consumer behavior context is the purpose of this study. Two experimental studies with a 4 (game outcome) × 2 (response format) mixed model analysis of covariance were implemented. The authors tested concurrence of two opposite emotions in ...
Samuel Y. Todd, Marshall Magnusen, Damon P. S. Andrew, Tony Lachowetz
Realistic job previews (RJPs) occur when both positive and negative information about a job is presented to a potential applicant. Because job seekers in the sport industry sometimes target opportunities based upon their personal affection for particular sports/sport organizations, the presentation ...
Samuel Y. Todd, Ian Christie, Marshall Magnusen, Kenneth J. Harris
This case highlights key elements in Pelled’s (1996) model of diversity, and is based on real life interactions of an actual grounds crew in intercollegiate baseball. The small work group of three individuals collectively prepares the grounds of a new collegiate ballpark for opening day. In the cour...