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Results for “"Md. Ridhwanul Huq"”

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Television commercials (TVCs) and its influence on the Buying Decision of the middle-class urban teens of Bangladesh.

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Md. Shamsuzzaman, Muhammad Ziaulhaq Mamun, Md. Ridhwanul Huq

Journal: Journal of Business & Retail Management ResearchYear: 2019Citations: 1

The size of the teenage population is quite large in developing countries (1.6 billion), compared to the developed countries (240 million). The identical trend is also available in Bangladesh where the teenagers are about 21% of the total population. TV and TVCs have a major influence on the buying ...

Social SciencesCultural StudiesEducation, Sociology, Communication StudiesOpen Access
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