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Results for “"Mike Saren"”

2 results

Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony

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Bidit Lal Dey, Ameet Pandit, Mike Saren, Sanjay Bhowmick et al.

Journal: Journal of Retailing and Consumer ServicesYear: 2015Citations: 88
Social Sciences
Business, Management and Accounting
Business and International Management
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A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid

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Bidit Lal Dey, Ben Binsardi, Renée Prendergast, Mike Saren

Journal: International Marketing ReviewYear: 2013Citations: 71

Purpose – The paper aims to analyse bottom of the pyramid (BoP) customers’ (e.g. Bangladeshi farmers) use and appropriation of mobile telephony and to critically identify a suitable research strategy for such investigation.
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\nDesign/methodology/approach – Concentrated ethnographic immersi...

Social SciencesBusiness, Management and AccountingBusiness and International Management
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