Md. Mostafijur Rahman, Md. Tuhin Hussain, Shahnaz Parvin Moon, Monika Mehjabeen Tisha et al.
Customer relationship management is recognizing, attracting, obtaining, maintaining, and keeping profitable and faithful customers as the success of a business highly depends on them. The current study’s purpose is to measure the impact of customer relationship management on organizational performan...
Monika Mehjabeen Tisha, Md. Mokshud Ali, Soburna Akter Hera, Mumtahina Tahsin Lima et al.
In marketplaces characterised by high costs, infrequency, and personal significance, consumer decisions persist well beyond the point of purchase due to the necessity of managing uncertainty, evaluating other options, and justifying their choices to themselves and others. This study investigates dis...
Monika Mehjabeen Tisha, Md. Mokshud Ali, Farjana Salam, Shaira Moutusi
This study investigates the pivotal role of social media in influencing customer attitudes toward eco-friendly products, emphasizing the impact of digital platforms on sustainable consumer behavior. Social media has become a potent instrument for disseminating awareness of sustainable practices, enh...