Musfiq Mannan Choudhury, Paul Harrigan
Customer relationship management (CRM) is a continually evolving domain and now social media technologies have revolutionized the way businesses and consumers interact. Hence, the new dimension of social CRM focuses on customer engagement domain, and now social media technologies have revolutionised...
Paul Harrigan, Geoffrey N. Soutar, Musfiq Mannan Choudhury, Michelle Lowe
Customer relationship management is a continually evolving domain that has been particularly affected by social media, which have revolutionised the way businesses and consumers interact. This paper on social CRM builds on a previous model of CRM prior to the growth of social media ( Jayachandran et...
Selim Ahmed, Musfiq Mannan Choudhury, Ezaz Ahmed, Ujjal Yaman Chowdhury et al.
Purpose The purpose of this study is to investigate the passengers' perception of app or application-based ride-sharing service in Bangladesh. The research directly measures the passengers' perception of perceived quality and value for money of using app-based ride-sharing services in Bangladesh and...
Bang Nguyen, Musfiq Mannan Choudhury, T.C. Melewar
Likeability plays an important role for firms that rely on their brands. However, few studies examine factors influencing customers’ perceptions of likeable firm brands. Adapting a Private Brand model, the current study proposes a model of brand likeability that integrates four key variables measuri...
Selim Ahmed, Rafikul Islam, Dewan Mehrab Ashrafi, Ibrahim Alqasmi et al.
<p>The main purpose of this study is to investigate the role of Lean and Six Sigma initiatives on continuous quality improvement in the Malaysian Society for Quality in Health (MSQH) accredited hospitals. In particular, it investigates the relationship between top management support and teamwo...
Selim Ahmed, Ujjal Yaman Chowdhury, Dewan Mehrab Ashrafi, Musfiq Mannan Choudhury et al.
Purpose The present study investigates the customers' behavioural intention to use voice-based artificial intelligence (AI) to find the appropriate hotels and resorts in an emerging nation. This study determines the influences of information quality, system quality, privacy, and novelty value on att...
Selim Ahmed, Ibrahim Alqasmi, Dewan Mehrab Ashrafi, Musfiq Mannan Choudhury et al.
The study investigates the customers’ intention to use app-based medicine services in an emerging economy. This study explores the indirect effects of perceived usefulness, perceived ease of use, perceived security and perceived delivery with the intention to use app-based medicine services through ...
Musfiq Mannan Choudhury
Traffic congestions are factor that has both direct costs and indirect effects on individual, economy, and the society. Previous studies have identified several facets for traffic gridlocks. This study goes a bit ahead to evaluate traffic congestions caused in Dhaka city especially in the region of ...
Musfiq Mannan Choudhury
Social CRM is a new domain of research which has come into focus of interest built on the development of social media technologies since 2006. Here, based on the work of Harrigan et. al. (n.d.) and Brodie et. al. (2011) along with the purview of the extensive literature on customer engagement in C...
Selim Ahmed, Ezaz Ahmed, Musfiq Mannan Choudhury, Dewan Mehrab Ashrafi et al.
The present study investigates the customers' behavioural intention to use voice-based artificial intelligence (AI) to find the appropriate hotels and resorts in an emerging nation. This study determines the influences of information quality, system quality, privacy, and novelty value on attitude an...
Selim Ahmed, Dewan Mehrab Ashrafi, Rubina Ahmed, Musfiq Mannan Choudhury et al.
Purpose The purpose of the present study is to investigate the consumer intention to use artificial intelligence (AI)-powered home appliances in an emerging economy with influences of perceived usefulness, novelty value, perceived value, hedonic motivation and attitude. This study also measures the ...
Musfiq Mannan Choudhury
Expansion of the internet has made evolution of new know-hows such as social media technologies as Facebook, Twitter, Google + used to interact understand customers. Such interactions with businesses leaves behind a trail of information which businesses capture to understand customers to maintain a ...