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Results for “"Nandita Mallik"”

2 results

Mediating effect of emotional intelligence on the relationship between employee job satisfaction and firm performance of small business

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Santus Kumar Deb, Shohel Md. Nafi, Nandita Mallik, Marco Valeri

Journal: European Business ReviewYear: 2023Citations: 42

Purpose The aim of this study is to measure the mediating effect of emotional intelligence on job satisfaction and firm performance of small business and to identify the critical success constructs and significant path of emotional intelligence in relation to job satisfaction and firm performance. D...

Social SciencesPsychologySocial Psychology
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Effects of Social Media in Tourism Marketing: Outlook on User Generated Content

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Santus Kumar Deb, Nandita Mallik

Journal: Journal of Digital Marketing and CommunicationYear: 2023Citations: 6

Social media has transformed the tourism industry, shifting it from its conventional model into an extreme knowledge pattern. This study focuses on the use of social media for tourism marketing to enhance tourist satisfaction through user-generated content. A mixed research method was employed, with...

Social SciencesSociology and Political ScienceDigital Marketing and Social MediaOpen Access
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