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Results for “"Rechel Johns"”

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M-payment adoption for bottom of pyramid segment: an empirical investigation

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Mehdi Hussain, Abu Taher Mollik, Rechel Johns, Muhammad Sabbir Rahman

Journal: International Journal of Bank MarketingYear: 2018Citations: 145

Purpose The purpose of this paper is to examine m-payment adoption for the bottom of pyramid (BoP) segment in a developing country context. Design/methodology/approach A questionnaire was distributed to 247 BoP customers in Bangladesh. Data were analysed by employing confirmatory factor analysis and...

Social SciencesDecision SciencesInformation Systems and ManagementOpen Access
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